With contributions from some of the finest scholars in the discipline, "Media Effects" serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third edition provides updated material as well as new chapters focusing on effects of m...(展开全部)

◎作者简介 罗伯特·K.殷（Robert K. Yin），麻省理工学院脑与认知科学专业博士，克斯摩斯（COSMOS）公司总裁。COSMOS公司从事应用研究和科学设计。在过去几十年中，该公司成功完成了联邦、州、地方机构以及私人基金会委托的几百个研究项目，本书所引述的案例大部分源自这些项目。他是案例研究领域著名的方法专家，积累了丰富的实践经验。 ◎译校者简介 周海涛，教授，博士生导师，北京师范大学高等教育研究所副所长，2014年受聘美国休斯敦大学客座教授。

The discipline of antenna theory has experienced vast technological changes. In response, Constantine Balanis has updated his classic text, Antenna Theory, offering the most recent look at all the necessary topics. New material includes smart antennas and fractal antennas, along with the latest applications in wireless communications. Multimedia material on an accompanying CD p...(展开全部)

Your classic advanced microeconomic theory textbook delivering rigorous coverage of modern microeconomics.

This popular and accessible introduction to phonetics has been fully updated for its third edition, and now includes an accompanying website with sound files, and expanded coverage of topics such as speech technology. Describes how languages use a variety of different sounds, many of them quite unlike any that occur in well-known languages Written by the late Peter Ladefoged...(展开全部)

Providing an overview of Japanese media theory from the 1910s to the present, this volume introduces English-language readers to Japan's rich body of theoretical and conceptual work on media for the first time. The essays address a wide range of topics, including the work of foundational Japanese thinkers; Japanese theories of mediation and the philosophy of media; the connecti...(展开全部)

Providing an overview of Japanese media theory from the 1910s to the present, this volume introduces English-language readers to Japan's rich body of theoretical and conceptual work on media for the first time. The essays address a wide range of topics, including the work of foundational Japanese thinkers; Japanese theories of mediation and the philosophy of media; the connecti...(展开全部)

Providing an overview of Japanese media theory from the 1910s to the present, this volume introduces English-language readers to Japan's rich body of theoretical and conceptual work on media for the first time. The essays address a wide range of topics, including the work of foundational Japanese thinkers; Japanese theories of mediation and the philosophy of media; the connecti...(展开全部)

Social theory is a crucial resource for the social sciences. It provides rich insights into how human beings think and act and how contemporary social life is constructed. But often the key ideas of social theorists are expressed in highly technical and difficult language that can hide more than it reveals. The new edition of this popular book continues to cut to the core of wh...(展开全部)